What is Adware? Understanding The Annoying Software That’s Hard To Avoid
A blog post by Cyber Search.
Defining Adware
Adware, a term that’s a blend of 'advertising-supported software,' refers to any software program that automatically displays or downloads advertising material such as banners or pop-ups when a user is online. While adware can help software developers make money without charging for the app, it can be invasive and annoying for users, interrupting their user experience. It is often bundled with free software, which gives it a pathway to slip into a user’s system unnoticed. Understanding adware is the first step in protecting your digital space from unwanted advertisements.
How Adware Operates
Adware works by monitoring your internet browsing habits to display targeted ads that might be more relevant to you. Some adware operates within a legal framework where users unknowingly agree to the adware by not opting out during the software installation process. Other more malicious adware can operate covertly, without consent, and can be difficult to remove. It can also compromise your computer’s performance and security, leading to a slower system and potentially exposing you to other cybersecurity threats.
Distinguishing Between Adware and Malware
It is important to distinguish adware from malware. While adware is generally more of a nuisance than a severe threat, it can sometimes act as a gateway for malware. Malware encompasses a broad range of software designed to harm or exploit any programmable device or network. Adware becomes a concern when it's used irresponsibly and without the knowledge or consent of the user, at which point it can be considered a form of malware. Therefore, prudent internet habits and robust antivirus software are paramount in keeping your digital life adware and malware-free.
Protecting Yourself Against Adware
To protect yourself from adware, be cautious about what you download and read software terms and conditions carefully. Install a reliable antivirus program and keep it updated to detect and remove unwanted software. Utilize web browsers' privacy settings to block pop-ups and unwanted advertisements. Lastly, keep your operating system up to date, as security patches are frequently released to tackle such intrusive software. Remember, prevention is always better than a cure when it comes to adware.